Why Should Marketers Invest in and Use Marketing Automation Tools?

Although it may appear to be a bit outdated, email continues to be one of the most effective marketing platforms available, with a significantly higher click-through rate than social media. Any digital marketing agency Virginia Beach knows the importance of email marketing and incorporates it into the marketing campaign.

Organizations must keep on top of email management, collaboration, and targeting since email is such a potent promotional tool. They also need to be able to seamlessly link it with their customer relationship management (CRM) technologies and synchronize it with a variety of other duties, such as process automation, analytics, content development, and website maintenance.

Most firms would find it hard to perform all of this without using automation technologies while still generating a profit. Fortunately, there are several choices for marketers working in all sorts of firms – particularly small businesses and single entrepreneurs – to be efficient at it and do all marketing operations on a much larger scale than was likely anticipated.

The benefits of employing automation tools are listed below.

Why Marketers and Businesses Should Use Marketing Automation Tools?

These technologies may help with targeting and profiling, two critical aspects of today’s digital marketing campaigns. They may assist you in streamlining various tasks and connecting them in specific sequences to enhance productivity and organization.

Here’s a rundown of the primary advantages that even the most basic and low-cost marketing automation systems may provide.

Email marketing: Email marketing is a type of marketing that involves sending emails. You can use your email for more than just marketing; you can also use it to upsell and notify people about important events.

Leads: Automation tools aid in the discovery and nurturing of customers and the segmentation of traffic for better personalization.

Automation systems for social media may assure uniformity across channels, resulting in increased brand exposure and uniformity.

Performance indicators: An IT support consultant can use the most appropriate and valuable metrics to evaluate the effectiveness of their marketing activities.

Save Time and Lower Costs: On a weekly basis, social networking alone may cost hours, but when you utilize a planner, you can publish more frequently and track the performance of these posts using scheduling tools. Then, to mention a few things, you may utilize tools to increase responsiveness and follow-up operations, segregate lists, and discover warm traffic. The majority of them now offer seamless interaction with CRM tools as well. 

Monitor and Target Audiences: While there are several free and quite useful solutions for tracking general metrics, such as Google Analytics and Facebook Analytics, most of them only provide a rudimentary understanding of what’s going on. When you use the analytics that comes with automation solutions, you’ll be able to obtain a deeper understanding of the many sorts of key performance indicators (KPIs) that are relevant to your marketing efforts.

The best aspect is that they are all monitored thematically and in real-time, and they are all saved in one location.

Brand Consistency: It takes time and effort to build a known and trusted brand, and the more consumers you can contact in a simplified and regular manner, the better your chances of acquiring leads and conversion are.

Not just that, but the more famous your brand becomes over time, the more your clients will recognize and respect you, simply because they know that when they see anything from you in their mailbox or on Fb, they can anticipate the unexpected.…

Why Should Defense Businesses Follow NIST 800-171?

In 2019, the DoD introduced CMMC to help secure the DIB’s wide assault surface against hackers. CMMC aims to strengthen the entire cybersecurity of the nation’s 300,000 defense contractors by forcing them to fulfill one of CMMC’s five maturity levels, recognizing that our adversaries lose over $500 billion each year. CMMC, on the other hand, has been chastised for being overly complicated, costly, and burdensome. The Department of Defense listened to its criticisms, and CMMC 2.0 was introduced last week in its stead. DoD contractors wanting to get certified with the regulations should hire CMMC consulting VA Beach firms for professional help.

CMMC 2.0 simplifies the CMMC program by reducing the number of CMMC levels from five to three, eliminating all maturity criteria, and allowing for greater self-assessment of adherence and POAMs. Furthermore, CMMC 2.0 emphasizes the necessity of NIST SP 800-171 compliance since its 110 controls coincide with the new CMMC Level 2, Advanced standards. 

The release of NIST SP 800-171, focused at securing Controlled Unclassified Information, ramped up efforts to strengthen cybersecurity throughout the DIB in 2017. (CUI). However, the flow of data loss has not subsided in the years afterward. In reality, the number of people who have lost their jobs has continued to rise.

 NIST SP 800-171 is a detailed collection of practices in key domains that, if effectively applied, would improve any company’s or organization’s cybersecurity posture. However, compliance with NIST 800-171 has been sporadic at best. As a result, during the last four years, vast swathes of the DIB have failed to meet several of the standard’s criteria.

 Putting security into practice

A comprehensive guideline like NIST SP 800-171 must become an essential part of your organization in order to achieve its capabilities and deliver on the promise of data security. Although we’ve all heard that the NIST 800-171 methodology makes security projects bigger and more difficult, it is the correct way to think about it.

 Every individual in your business knows their role of data security, and every device and system is maintained and analyzed to guarantee data is safeguarded throughout its lifespan if you follow the NIST 800-171 standard. Consequently, all of your compliance activities will be more valuable and will assist you in achieving your purpose of protecting CUI and other confidential material. It involves a full ecosystem to accomplish and sustain the kinds of security enhancements we need in the DIB today and in the future.

You should also be informed that, while we prepare for the governmental regulatory process to make CMMC 2.0 law, the Department of Defense has increased enforcement of NIST SP 800-171.

CMMC Cybersecurity is a never-ending quest, despite the cliché. This may be annoying for security experts, but our attackers are always devising new ways to steal data. We can never cease developing and strengthening the efficacy of our security procedures as guardians and stewards of information. This requires a committed and concentrated effort across your company’s activities, as well as good technology, training, KPIs, and a willingness to improve continuously. Last but not least, security is everyone’s duty and must be at the heart of every DIB organization’s objective.…

Why DFARS 252.204-7012 is Essential for Defense Contractors?

Over the last three months, the Defense Federal Acquisition Regulation Supplement (DFARS) 252.204-7012 has been the talk of the defense contracting community. Companies have just recently begun to feel pressure to comply with it, despite becoming a definitive rule in 2016.

You may have received correspondence from prime contractors or seen government announcements requiring self-attestation of adherence with DFARS 252.204-7012 via the Supplier Performance Risk System (SPRS).

You might be wondering, “What is DFARS 252.204-7012 and CMMC security?” at this point. What are the conditions, and how do I meet them? What are the dangers of not adhering to the rules?

What does DFARS 252.204-7012 stand for?

The Department of Defense (DoD) rule DFARS 252.204-7012 is becoming increasingly relevant for defense contractors and suppliers.

DFARS 252.204-7012, which went into effect in 2016, mandates that covered defense information (CDI) be safeguarded by following the NIST SP 800-171 advice.

Contractors must also follow particular processes in the case of a cyber incident, including notifying the problem to the government and granting access to networks, according to DFARS 252.204-7012.

DFARS 252.204-7012 mandates the protection of covered defense information (CDI), which is unclassified data that is:

In assistance of the fulfillment of an agreement provided to a subcontractor by or on behalf of the Department of Defense.

In aid of the company’s execution of the contract, data is collected, created, acquired, transferred, utilized, or stored by or on behalf of the contractor.

Technical data having military or space applications that are susceptible to restrictions on admission, use, replication, alteration, effectiveness, exhibition, transfer, exposure, or distribution is known as controlled technical data.

Concerning a few export-restricted products.

Any information recognized as CDI in the contract, whether labeled or not, involves safeguarding or distribution controls according to laws, rules, and Governmentwide policy.

Controlled Unclassified Information (CUI) is a synonym for CDI; however, CUI is not always the same as CDI.

If you’ve been awarded a DoD contract that contains DFARS 252.204-7012, the information you produce or acquire as part of that contract’s performance will almost certainly fulfill one (or more) of the following requirements.

NIST 800-171 and DFARS 252.204-7012

Contractors must provide “sufficient CMMC regulation security” for all protected defense information on all contractor systems required to support contract performance, according to DFARS 252.204-7012.

SPRS Self-Affirmation and Submission

Prior to contract award, self-attestation of compliance with DFARS 252.204-7012 and NIST 800-171 is necessary; however, it is crucial to understand that the government may evaluate your system(s) to verify the installation of required controls.

The Defense Industrial Base Cybersecurity Assessment Center (DIBCAC) conducts these assessments, and the amount of intrusiveness varies according to the sensitivity of the CDI or CUI under risk.

DFARS clauses 252.204-7019 and 252.204-7020, as well as a recent interim DFARS rule amendment, have added certain new obligations. These provisions will be covered in greater detail in future publications, but in a nutshell, they demand that:

If NIST 800-171 compliance is a condition in a request, contracting officers must take it into account.

NIST 800-171 self-exam utilizing DoD assessment technique completed during the previous three years.

Organizations must generate a score depending on the grading technique in the DoD’s evaluation to determine their present level of compliance.

The determined score, as well as other data, must be entered into SPRS.…